After studying experimental film in Berlin, Simon Heijdens enrolled at the Eindhoven Academy, where he studies product design. He obviously impressed Dutch design group 'Droog', as they added one of his graduation projects, , to their collection. Not a bad start to a design career!
He reasons that people have defaulted to putting paintings on walls to 'decorate', but that eventually painting and wall become one and the same object. By creating a wallpaper that can be switched on and off, with different images, the experience is constantly changing.
Another project that I love is Clean Carpets. Using what is literally right in front of us, the pavement, and turning it into a 'carpet' by removing grime with a high-pressure sprayer, creating a pattern on the pavement.
Lightweeds, added to MoMa's collection in 2008, is Heijdens' interactive light projection. Plants are projected on a wall and 'grow' depending on human interaction and other external influences. They move in the breeze and can even pollinate. A lot of his work is inspired by nature and in a world where our environment has become so much more artificial, his projects bring some of nature back into our lives.
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